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Posts Tagged ‘realtime behavior modification’

“the big growth industry right now is totalitarianism.

that’s not some intense rhetorical statement or political slogan, it’s a fact by the definition of the word.

the rise of ‘smart’ technology–cities that monitor the motions of their citizens, cars that report to insurance companies what you’re talking about, thermometers that keep an eye on where people are in the house and run that through a third-party database, and most of all google (alphabet now actually, google is just a subsidiary) which is contending for the richest company in the world–are based off expanding a practice of total universal data control and “realtime behavior modification”–usually through negative incentivization: if you talk about driving dangerously, your car tells the insurance company who increases your rates. this is the purpose behind ‘gamifying’ structures as well, to build a video-game-like reward/punishment system into capitalism where one’s behavior is constantly supported or opposed. functionally, tech bros are imposing a bad videogame morality system onto real life. or, not “are imposing” so much as “have imposed”, given how such a thing already defines how we interact with each other online. it is formalized, incentivized totalitarianism, to a degree that the totalitarian governments of the past couldn’t imagine (this totalitarianism is decentralized, abstracted to trends and aesthetics and the logic of capital).

they are trying to push total complacency as we move into the era of climate collapse. and it’s happening so fast, so efficiently, and so differently than people expected, no one knows how to respond.”

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